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  Description A web based system designed to maximize the return on advertising investment by determining the true effectiveness of online campaign performance by combining ad serving logs with clickstream data. The private labeled agency interface features custom reports and an ad hoc reporting tool. Campaign iQ is available exclusively to advertising agencies. Features · Reports on all aspects of online and offline campaign performance · Delivers true campaign cost by site, element and placement · Seamlessly blends ad serving data with site traffic data · Reports on costs per key action · Reports on all banner creative and paid search engine listings · Customizable reporting templates · Completely web based, no additional hardware needed · Hosted in a secured environment with access limit features by level · Available as a log file tool or using our patent pending tagging technique · Branded interface available for agencies Benefits · Maximizes return on advertising investment · Arms you with more information than the seller · Determines the true effectiveness of sites and placement · Feeds information about path analysis enhancing design effectiveness · No additional IT infrastructure or people needed · Easily accessible information via web interface · Allows you to focus on the results, not digging through the data Includes · Web site analytics tool · Custom Key Performance (KPiQ) reports automatically updated nightly · Multidimensional cube, ad hoc reporting interface Application Only available to be licensed to advertising agencies. |
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