Optimal iQ : Track what counts

What do I need to do to get started?
· Contact us and we'll discuss our working relationship
· We like to identify one of your clients to demonstrate our capabilities
· We'll conduct a test and evaluate the website structure
· You'll receive a written proposal including a pricing matrix
· We'll set up a log transfer schedule and you'll be up and running
· If you choose Campaign iQ then we'll work with you on getting the information you need to get started

Don't you also work with other agencies? How do I know I can trust you?
We do work with several of the top interactive and traditional agencies. They hire us because they recognize that their clients want answers and that providing them adds value to the relationship. We will execute a non-disclosure agreement with you and will never reveal our other agency clients to you, or you to them. It's just the way we work.

Our agency is very familiar with traditional media and performance metrics, what differences should we expect from web analytics?
While both traditional media and interactive media have a need for campaign effectiveness and return on investment, the way that they are measured is fundamentally different. We are experts at identifying the key measurements and can arm you with the information and tools you need for your clients.

You will place our company logo and brand on the tools you provide so you will be completely transparent to the end client. What if I need support that requires your interaction with my client?
If the need arises we can work directly with your client as an agent for your company. All of our services we offer can be provided to your client, and we will remain completely transparent.

Won't my client see your domain name and know that you are providing the service?
Actually, no. We mask the domain name or in many cases we will purchase a domain name for you to use. For example, www.youragencykpi.com.

How is the ASP pricing determined?
Pricing is based on log volume, page views and file size. The payment schedule and terms, contract term, additional services (like custom reporting, analysis and interpretation or project based reporting) are based on your needs. To deliver an accurate quote, we would need to take a look at a snapshot of the website log files.

Who owns the our data at the end of the contract?
You will have access for 3 days after the last day of the contract period to view reports. All of the logs that we have will be zipped and sent to you upon your request. We keep a rolling 13 month reporting period open during your agreement. We will also maintain an archive of at least six (6) months of raw log files. If you have special needs let us know and we can accommodate them.

What is the set-up time once I give the go ahead?
Typically, within 72 hours of receiving logs we can have your reports on a regular update schedule.

What is the capacity of an ASP?
The capacity is in no way limited by an ASP installation. Our systems can scale to meet any clients demands.

Does your service work the same way with an ASP version as opposed to an installed version?
Yes, the functionality is in no way limited with an ASP installation. All of the drill down capabilities and reporting functions are all just as they would be with an internal installation.

How is data transfer handled? Is the process secure?
We provide secure file transfers via ftp using a 128Bit encrypted Secure Socket Layer (SSL) connection. We protect your business critical and sensitive data with the highest commercially available data encryption level. The only requirement for this level of security is the use of an SSL enabled ftp client (such as WS_FPT).

What type of hardware is used to host and process the data?
This question usually pertains to large installations only) The number of servers, storage requirements, processor speed, database configuration, server dedication, network configuration, database access, fault tolerance and capacity are all determined based on your needs. As we assess the site structure, log components and reporting needs, we will design a configuration that is tuned for optimal processing speed and scalability.

How often are my logs updated?
We process the logs overnight. If there are other needs, such as different time zones or mid day updates, those can be built in.

What sort of back up system is used for storage and disaster recovery?
We utilize an effective combination of hardware and software technologies to provide maximum efficiency for data recovery in the event of disaster. Our hardware includes the use of RAID technology that allows for single hard drive failure without any loss of data or uptime. In the unlikely event of multiple drive failure, we additionally have a backup solution that records all data across the entire enterprise weekly.

Our backup solution is comprised of a DDS robotic tape library and Veritas Enterprise backup software. In an effort to provide the most comprehensive data backup we also make use of Veritas' SQL and Network Agents. This allows us to expand protection to critical applications without taking the systems offline.

Where will my data be housed?
We offer two facilities choices depending on client needs. In most cases the data will be in our secure data center. We also offer a Tier 3 data center for clients who need the highest level of security and redundancy in the industry. Click here to view.

Do you offer a service level guarantee?
We offer a standard 95% uptime SLA for all clients. For customers using our Tier 3 datacenter, there is a 99.999 % uptime guarantee available. We have never had a system failure or power loss in any of our facilities.

When is technical support available if the system goes down?
We offer a 24/7 technical support hotline for all ASP clients.

I've heard that there are differences between log file analysis and page tagging. How do I know which is best for my situation?