Situation: Our Client had created a new way to buy spot television advertising, but the underlying technology platform that was required to drive the system the system could not be handled by any existing third party TV buying software.

Solution: Our team created a custom application which allowed automatic import of multiple data sources (Nielsen ratings, station exact spot times and media buyer specifications).

Results: The TViQ buying system was deployed across 110 U.S. markets with an average efficiency improvement of 42% of traditional buying approaches. And media labor costs were reduced over 20%.